Challenge
Strong 800% ROAS but low absolute volume.
Needed to scale without breaking profitability.
Highly seasonal product demand.
Strategy
Launched Performance Max to re‑engage cart‑abandoners.
Separate shopping feeds for high‑margin SKUs; tiered budgets.
Incremental 400% daily spend increases only after hitting target ROAS.
Results
➜ 400% revenue
growth, $335K sales.
ROAS improved
to 1,340%.
Clicks +133%
CVR +0.5 pp.
Channel mix
Google Shopping
Product targeting
Performance Max
Cart recovery
YouTube discovery
Visual awareness
Bing syndication
Additional volume
Performance Screenshots
Results Before
(click to enlarge)
Results After
(click to enlarge)
"A four‑fold revenue jump while keeping ROAS above 1,300% - incredible."
Head of E‑com
CeramiCo